Founder-led · Mumbai · Pre-seed to Series A

The Advisory Behind Bold Founders.

Strategic advisory for MSMEs and startups. We don't leave behind reports. We leave behind plans your team can run.

Book a Discovery Call See what we do
Baljeet Gujral Baljeet GujralFounder · Strategic Advisor
Dr. Suraj Kumar, PhD Dr. Suraj KumarResearch-Led Strategist
Capital raised $10M
Where we take you Pre-seed Series A

01 — Trusted by

Founders and institutions we work with.

Indira University Incubation logo Manam Chocolates logo Culture Aangan logo Kolkata Chai Company logo Mahati Wellness logo Masters' Union logo Freshly logo

02 — The record

The record

0+
Years of experience
0+
Active engagements
0
Practice areas
$0M
Capital raised

03 — What we do

Four practices, one job.

All services

Growth Strategy & Scaling

Find what actually drives your revenue, then build the plan to scale it.

Who this is for

  • MSMEs past their first plateau
  • Startups at an inflection point
  • Family businesses entering new markets

You walk away with

  • A concrete growth roadmap, not a slide deck
  • Market entry plans grounded in real numbers
  • Revenue models built to 10x
Explore

Venture Capital & Fundraising

Get investor-ready: the story, the numbers, and the right rooms.

Who this is for

  • Pre-seed to Series A founders

You walk away with

  • An investor-ready pitch and valuation model
  • Introductions to investors who fit your stage
  • Support through negotiation and close
Explore

Business Operations & Advisory

Systems that keep the business running without you in every meeting.

Who this is for

  • Growth-stage companies

You walk away with

  • Process design that removes bottlenecks
  • Decision architecture your team can run without you
  • Supply chains built for resilience
Explore

Executive Education & Leadership

Sharper thinking for the people who run the company.

Who this is for

  • Institutes
  • Corporate teams
  • Incubators

You walk away with

  • Custom programs, not off-the-shelf content
  • Global frameworks adapted to Indian reality
Explore

Not sure which one fits?

Book a Discovery Call

04 — How we're different

We don't leave behind reports. We leave behind plans your team can run. Built by operators who have raised capital, run teams and closed deals. Numbers before narrative, and the right rooms opened when the timing is right.

  • 01

    Built by operators

    We have raised capital, run teams and closed deals. The advice comes from doing it, not studying it.

  • 02

    Numbers before narrative

    Every plan starts with your real unit economics, not a market-size slide.

  • 03

    Plans your team can run

    Owners, timelines and decision rules. If it needs us in every meeting, we have failed.

  • 04

    The right rooms

    Investors, institutions and operators we already know, opened when the timing is right.

Baljeet Gujral

05 — The founder

Baljeet Gujral

Founder, Venture Investor, Strategic Advisor

Two decades building ventures, including Enfield Riders and Bucket List Experiences, and 15+ years advising other businesses. Alumnus of Harvard, Stanford, Oxford, INSEAD, and IIM Calcutta.

  • Harvard
  • Stanford
  • Oxford
  • INSEAD
  • IIM Calcutta
Meet the team

06 — Notes from the field

Thinking, in short.

All insights
Growth Strategy Why good Indian products still fail. Read
Fundraising Most Indian founders prepare for the pitch. Very few prepare for the diligence. The deal is won in the data room, not the boardroom.
Leadership Twenty years. Four lessons. None of them from a textbook. Read

Start here

Ready to find north?

A 30-minute discovery call with the founder. No pitch, just clarity on where your business should be going next.

Book a Discovery Call or message us on WhatsApp

Founder on the call Reply within one working day Clear next step, or none